Steve Wynn has jumped into the product branding market with full force. The value of his name is pretty strong so he’s looking to maximize his profits with it. Wynn wants his name to be synonymous with quality products and luxury service. He’s hoping that people from all around the world will think so too.

It will be tough but Steve’s name recognition should help give him a good shot at being successful. Wynn Resorts Ltd. has been marketing and selling Wynn-branded retail and hotel products.

The Wynn name is posted everywhere in his casino and all products bear the Wynn logo. Guests at the casino can buy almost any item in their rooms. They can even purchase the big-screen plasma televisions that are in it. The most popular Wynn item is their beds. Too funny! Their King size beds cost $1,500. Click on the below link for more details.